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David Pitt

Familiarity Bias

Familiarity Bias 1280 720 David Pitt

So, what is Familiarity Bias? Sticking to the same dish on a menu at a restaurant, always shopping at the one supermarket, or only using…

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Anchoring 1280 720 David Pitt

Have you ever walked into a market and bought strawberries for what you thought was under the “average price” only to realise later that week…

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