The Value of Advice

The final article in Viridian’s ‘Equation for an Optimal Life’ series, shifts our focus to a behavioural bias that looks at risk as two sides…

Do you know someone who thinks their sense of direction is much better than it actually is? Or, perhaps maybe, you have a friend who…

In the 80s, shoulder pads were in; in the 90s, grunge was all the rage; and, in the 2000s, bright coloured tracksuits took off. We…

We would all like to think that we make judgements and decisions in an objective and logical manner. But do we? The third article in…

So, what is Familiarity Bias? Sticking to the same dish on a menu at a restaurant, always shopping at the one supermarket, or only using…

Have you ever walked into a market and bought strawberries for what you thought was under the “average price” only to realise later that week…