The Value of Advice

Confirmation Bias

Confirmation Bias 150 150 Michael Bayley

We would all like to think that we make judgements and decisions in an objective and logical manner. But do we? The third article in…

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Familiarity Bias

Familiarity Bias 150 150 David Pitt

So, what is Familiarity Bias? Sticking to the same dish on a menu at a restaurant, always shopping at the one supermarket, or only using…

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Anchoring 150 150 David Pitt

Have you ever walked into a market and bought strawberries for what you thought was under the “average price” only to realise later that week…

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Viridian’s Equation for an Optimal Life

Viridian’s Equation for an Optimal Life 150 150 Hugh Goodfellow

Have you ever stopped for a second and considered why you behave the way you do? Why do you do one thing instead of another?…

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