Infinity Asset Management (IAM) is the investment management business of Viridian Financial Group. IAM holds our actively managed SMA (Separately Managed Accounts) investment portfolios that includes direct (long only) Australian equity – large cap & small/mid cap – portfolios, diversified multi sector investment portfolios and individual sector portfolios. IAM also provides financial market and asset allocation research, as well as company specific and unlisted managed funds research. The active management of the portfolios and the investment framework is managed by an experienced and dedicated investment team overseen by Viridian’s Chief Investment Officer, Piers Bolger. The provision of governance of the portfolios is undertaken through Ironbark Fund Services Ltd as the Responsible Entity. IAM uses the implementation and administration platform services of leading market providers BT Panorama and HUB24. This structured combination, in conjunction with our trusted adviser services, provides clients with a tailored investment strategy within a seamless implementation and portfolio monitoring framework. The benefits derived are multi-faceted for our clients. They range from increased efficiency in capturing opportunities with ‘real time’ market related events, retention of beneficial ownership of investments, individual tax treatment, increased transparency on any underlying securities or funds along with streamlined paperwork, which all adds to cost savings.