How AI can create deeper client relationships

“There are the doomsday preppers… and then there are the people who sit [believing] this is the biggest opportunity that we’ve had… Participating in an Institute of Managed Accounts Professionals (IMAP) webinar focused on using AI in financial advice, Viridian Financial Group’s Joint CEO, Glenn Calder, embraced the transformative potential of the technology to supercharge the Australian financial advice industry and create deeper relationships with clients.

AI can allow the industry to create more client-facing roles to enrich client engagement and interaction and help the broader adoption of specialists in advice to work alongside generalists. This notion aligns with Viridian’s ‘right advisor, right client, right time’ approach to client service.

“You will get levels of advice, the equivalent of going to a GP, for example, and then referrals to specialists said Mr Calder, describing to moderator Mike Taylor a scenario where AI might be used to triage the provision of advice.”A specialist adviser might see only 30 or 40 clients, whereas a generalist might look after 200 or 300 client but play in their zone and be very efficient and effective and what they do”.

For further insights into AI and and how it can deepen client relationships in financial advice, watch the full webinar here.

This post and some supporting materials may be regarded as general advice. That is, your personal objectives, needs or financial situations were not taken into account when preparing this information. Accordingly, you should consider the appropriateness of any general advice we may have given you, having regard to your own objectives, financial situation and needs before acting on it. Where the information relates to a particular financial product, you should obtain and consider the relevant product disclosure statement before making any decision to purchase that financial product. The material in this post is correct and complete as of the date it was posted. Viridian is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within this site.

Speak to our experienced team today…

Sign up to receive market insights.